My branded world

so they say education is the key to sucess and that one must do all they can to learn as much as they can in order to live a successful life. well i have recently learnt the biggest glitch in this matrix school of thought! it does not gaurentee a job offer. today companies want people with experience.  yes your piece of paper does look impressive and its all good that you graduated with a high mark, but what can you do? what work experience do you have?

the thing is many companies are not willing to spend thier time and money teaching a graduate skills that they could have learned on thier own. or even worse, what if the graduate decides to leave when they have invested so much in them?

the thing about life and about branding is that one always has to learn the rules of the game and play like a skillfull player, even when you do not know what is going on! as my friend likes to say “just nod and smile”. so you can send that ultimate CV that has been cut and pasted from an online CV maker, and you can show your confident smile in that interview. but if you lack that element that sets you apart from other applicants you are nothing but paint on the wall which will not make an impression on anyone. just becuase your parents say you are special, doesn’t mean everyone else shares the same opinion!

so what skills do most graduates have? becuase this is what companies look for. firstly we have the ability to drink large amounts of alcahol all night long and still meet dead lines, that’s how we got the degree in the first place. we are self motivated in the sense that when it is time to study we get right down to it. our socialising skills are top notch, and we love challanges! the reason why we spend so much time in school rather than university is that we learn skills such as social decorum, and they become so embedded in us that those wild university days can never take them away. we may have a little problem with punctuality, but when we’re there we get into the thick of things.

when you look at it, graduates should be the most ideal candidates for most jobs: we young, eager to please and learn, and we can be moulded into anything the company wants us to be. most importantly we have been taught the latest tricks in every trade and we are ready to try them out. so if you are a big branding wanting to create a dynamic team, take a look at graduates before you look for experienced people!