WOMEN- The brand

October 30, 2006 at 9:04 am (Marketing)

i had the pleasure of spending some of my time with Timothy Mayrice Webster, a personal brand philospher, this weekend, and we got to talking about not only Vivi, the brand, but the general Woman brand in South Africa.

with all the changes that the government has made in order to empower women and give them the same chance to suceed as well as men have, what is it about us that still stops us from reaching the top? not that  there are not any women out there who are making somthing out of thier lives, but what about the rest of us?

Tim and i both agree that women have so much power, yet they lack the confidence to do anything about it. according to him, the reason why men still dominate us is because we just haven’t challenged them yet.

its a well known fact that any sane man is attracted to a woman who is confident, ambitious and strong willed, they only get turned off once women start being clingy and needy. if there is one thing i would like to learn form the man i am with is his ability to clearly seperate his love life from his career… in my case, the one takes over and the other becomes neglected.

then i ask myself, WHY??? i was brought up by liberal parents who always encouraged me to be the best i can be. not once was i forbidden to do somethin because i am a girl, and i was never expected to fufill any traditional “female” role, and although i have accomplished some impressive things in my short life, i still do not show my true potential in the presence of a guy that i like.

in a way its like that poem by Marianne Williamson from her book, A Return to Love entitled Our greatest fear. this poem explores a human being’s need to be accepted and how they compromise themselves in order to accomodate the other person. this is where i feel wome are. we have been brought up in a society where men are said to be the leaders and women the followers, and although we have been given the oppurunity to correct this imbalance, we are still afraid to offend. what i love about this poem is that it points out the fact that our inability to show our true potential discourages others around us to also reach their potential.

as members of society, we are all the center of the universe, and we all have the responsibility to show our true light so those around us can also shine. and in essence i feel that is what us women need to do, i mean why should child bearing be the only manifestation of our strength? there is only one human organ that differentiates us from men, and although scientists have claimed women have smaller brains than men, it has been proven time and time again that it is not the size of your brain that matters, but how you use it!

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