My branded world

Now i know alot of people are going to hate me for what i’m about to say… people, FASHION IS DEAD… no never mind dead, more live DED.. D.E.D!!!!
the reason why i say this is  becuase we’ve been given a brief to track the fashion trends of our time, and see where we think the future of fashion is going. at first i was really happy and excited,i mean i love fashion.. which 23 year old girl wouldn’t?  untill i started surfing the net and seeing that its all the same things, different textures beading, attention to detail and all that crap! i mean there is no diffrence to how i dress and how my mom did when she was in varsity! HOW SAD! and we think we’re advanced!

so where does the future of fashion lie (no pun intended here)? personally right now, its all about what brand label is attached to your pair of jeans! its got nothing to do with the qualtity of material and how big your pockets are, its all about the LABEL!!! i should have seen this comming the day CK dirty jeans were in fashion and i just HAD to have them. my dad couldn’t understand the concept of him paying R500 for a pair of dirty, torn jeans… he tried to convince me that i can take jeans that i already have and go outside and get real DIRTY, but i wasn’t having it… i mean deep down inside, i knew they wouldn’t be the ORIGINAL CK DIRTY JEANS!

now that was one fashion trend i had to join, but the latest ones are just too much to handle. take the whole ballet thing! i mean what sad person decided to delve into thier childhood and declare tutus and slippers were the be all and end all? i HATED ballet, it was something for me to do while my parents were busy being movers and shakers in the board room. that and despite the fact that i was clumsy and Mrs Donaldson (my ballet instructor) said i had no poise and no sense of rythm… if only she could see me on a dance floor now!

so if we all held our breath and decided to be true to ourselves, we’d realise the only thing that realy drives fashion these days is our love for labels, my gucci, your RT jeans and that no name brand are all the same. because we all look the same we use our labels to show how high up (or low) the food chain we are!

the way i see it, the only way fashion is going to change is when the hole in the ozone layer gets too big and we have to wear tempreture controlled clothing. or health freaks get thier way and all clothes become bio-degradable! its all a act of chewing gum when i really think about it!!!! it comes in different packaging, all brands promise to  give you more than something to chew on, but at the end of day, it runs out of flavour, you either throw it away or keep it untill someone in Europe says its cool to wear again!